An introduction to Social Media
- Building The Digital House (1 Tag)
How important are Social Media today? Is it worth using Social Media for your company? How can you use the different channels in an effective way for your work?
This workshop offers a comprehensive overview of the various social media channels. Practical examples illustrate the benefits of the different social networks. All examples will be discussed with the workshop participants – involving their own company or brand.
• Social Media as part of corporate communications (internal & external communications)
• Earned & owned media
• Overview of Social Media channels
• Facebook
· Pages, Places and Groups
· Administration
• Youtube
· Upload of content
· Channels
· Youtube as a network
• Twitter
· Beginners guide
· Best cases
• Google+
· Significance
· Perspectives
• Blogs as an instrument for corporate communications
· How to make a blog visible? (Google)
· Crosslinking within the Blogosphere
• Foursquare
· Overview
· Foursquare for business -> Special Offers
• Opportunities and risks of using social media channels
• Performance measurement
The workshop participants not only actively get to know the networks but also gain direct insights and a first overview and evaluation of how to work best with Social Media: Which are the dangers lurking in the different networks, and which opportunities do they offer? Opportunities and risks will be discussed in the workshop group involving the participants’ company or brand .